Sophomore Slump for BK
“Ugoff,” Burger King’s follow up to the Subservient Chicken, lacks the simplicity, innovation and creepy darkness of the original.
Site:
category: Blog
How Can Gaming and Advertising Harmonize?
We’ve all heard it and it’s worth repeating and advertisers are scrambling:
“Videogames have become a media force on par with the television and motion…
category: Blog
Armchair Media Two-fer
See the latest Armchair Media launches:
The Jetsons on ING MoneyMentor
Iceland’s groundbreaking Visir.is
category: Blog
Weblogs’ Influence on Mainstream Media
Nice to see Time taking a look at the movement. Granted, there are a ton of useless blogs out there, but if you get hooked…
category: Blog
"Hollywood is idea-centric, and Madison Avenue is data-centric"
This piece from TV Week shows how ad agencies are grappling with branded entertainment. They even go so far as suggesting a CPM model. I…
category: Blog
Stressing The Importance Of Corporate Web Sites Done Right
From ClickZ:
“If only one essential online marketing tool exists, it has to be the Web site. Everyone who’s anyone has one. In corporate circles,…
category: Blog
TV Advertising Doesn’t Work for Mature Package Goods
This study goes a long way in explaining why P&G and others are spending more in the beyond-the-banner interactive space.
category: Blog