Can I Interest You in a New Car?
The auto industry has been one of the biggest drivers of innovation in the interactive marketing space over the past several years. From BMW Films…
category: Blog
Promotional E-mail I Love To Get
A lot of e-mail blasts I receive — even the ones I actually subscribe to — are greeted with an instant delete. But here are…
category: Blog
2004 IDEA Winners
2004 IDEA (Industrial Design Excellence Award) Winners
Although not directly human-computer interaction related, these industrial designs combine innovation, aesthetics and functionality resulting in a great…
category: Blog
"Monolithic Blocks Of Eyeballs Are Gone"
Linked here is an important Business Week cover story that details media fragmentation and the resulting shift to micromarketing that is quickly redefining advertising. The…
category: Blog
Vodafone Futures
Congratulations to our Swedish friends at North Kingdom, their groundbreaking Vodafone Future website just won 2 ‘Cyber Lions’ at Cannes. Design-wise Vodafone Future is a…
category: Blog
Value of Paid Search
Here’s an interesting article at eMarketer.com. While having the top position in paid search is clearly valuable, note how fast the value drops once you…
category: Blog
The Shift To Accountability
A furor has arisen over the rollout of a new form of audience measurement for television. The flap concerns so-called “Local People Meters” being deployed…
category: Blog
Joey Reiman on the Big Idea
Our neighbor over at Brighthouse says ad agencies should stop giving ideas away and start holding out for the big money. That’s the real value…
category: Blog
