Can I Interest You in a New Car?
The auto industry has been one of the biggest drivers of innovation in the interactive marketing space over the past several years. From BMW Films to Buick’s Tiger Trap, car makers have been at the forefront of creatively capturing users with engaging content and unique opportunities.
iMedia Connection has a nice overview of some recent tactics employed by automakers:
Comments:
On a related note, big ups to BMW and Apple on the “iPod your BMW” mini site. How-to sites are tough to pull off, mini sites are tough to pull off, and Flash sites are tough to pull off. These guys nailed all three: LinkSome extended analysis on this from Mason over at Skylab: Link
Kenny Ferguson, August 3, 2004 at 3:53 pm
hm.. but where the review?(
Ford, October 19, 2005 at 12:14 pm