‘Converse Gallery’

Recruit ‘Hollywood’s finest talent’? BMW has been there, done that (Link to BMW Films). Let’s invite filmmakers to create 24 second short film for a chance to win a small prize.

Clever, clever. An open source marketing approach to BMW’s multi-million dollar campaign - Converse utilizes trendy young filmmakers to tell the kids that, once again, they are the cool sneakers to wear.

Coverse Gallery Site: