Inside-Out Marketing

Around the Armchair Media water cooler, the buzz is all about ‘inside-out marketing’ – the notion of ‘leaking’ or sharing core information. We believe there’s a tremendous value in releasing ideas and watching how they spread. An example of what I mean is what you’re reading here in our blog section. It gives a good circulation internally and externally.

The creative agency Coudal Partners have taken this idea a step further. Their website is all inside-out, packed with smart content.

Coudal Partners: