Blogs love Company
If you’re a marketer targeting 18-34 year olds, you have as much of a chance finding them in-front of a TV as you would catching them listening to the latest downloaded mp3 on an 8-Track.
Blogversations offer a solution - and it’s an interesting one. They operate under the assumption that the above desirable demographic spends a lot of time reading popular blogs. They offer to match corporations with popular bloggers - on the promise that the blogger will contextually preach the sales gospel - engaging the 18-34 year olds.
(thanks to Yewknee for the link)
Blogversations:
Comments:
I’ve gone to their site, they don’t exactly give a great discussion on how it will work. I am guessing that you have to sign up before you find that out.
Also, the site works on the premise that bloggers are out there to tell people things honestly. Possibly this wouldn’t exactly work? I don’t know… maybe I’m wrong.
Niphal, August 22, 2004 at 5:20 am
This also raises an interesting question on journalistic integrity. Traditional news outlets have long been hesitant to too closely tie advertising and content. Bloggers don’t have this hard-wired, but their readers are savvy enough to know when they’re being played, and they’ll run somewhere else for their info after they catch on. So the big question is — will the nature of blog readers force bloggers to self regulate and buy into an even purer form of journalistic integrity?
Kenny Ferguson, August 23, 2004 at 4:33 pm