Getty’s "Fluid" e-mail

Sure, spam and the resulting War on Spam continues to weaken e-mail marketing. But some companies are pushing ahead, creating useful, content-packed e-mail that you’ll actually read (if it squeaks through your spam filter). Add Getty’s “Fluid” to the list of promotional e-mail I love to get. It’s evolved to deliver nice copy and engaging imagery while promoting their products in an unintrusive way.

Check out the Web version here.