Toyota launches Put It in Play.

This is worth mentioning, since it’s a large corporation trying new things on the internet — but stylistically it’s too enthusiastically all over the place. It attempts an old school hip hop look mixed with the overdone “yesterdays new trendy retro” look.

See, lets for a minute think of graphic design like alcohol. Before boisterously attempting to drink people under the table with mixed cocktails, you better make sure you can stomach it. If not, you end up with rainbow gradients, spray can leaks, Cooper Black, Bauhaus and star bursts thrown up all over your new car.