Madison Avenue is Scared of the Blog

So, Madison Avenue is contemplating blogging.

Hellooo?

In today’s NYTimes, Nat Ives gives an unofficial shout out to some agencies who get it. Take a look. I submit that this list is puny, but then again, Madison Avenue’s embrace of industry change traditionally has also been that: weak. These examples aren’t poignant, assertive or in many cases, all that relevant. They are terrifyingly safe. Ives points out that agencies think blogs are risky – imparting too much freedom from the controlled message. To agencies with creative types that really have something to offer, I say get off your high-horse and get down to the business of relating to your tech-savvy, razor-sharp audience before they no longer relate to you.

Link (from the NYTimes, requires log-in)

P.S. Somehow, this feels related and it’s from gapingvoid.com, one of my favorite advertising-related blogs:   “How to be Creative”