MSN Lost

In trying to demonstrate the depth and breadth of their search product, MSN created “MSN Found.” The site features six ‘hip’ twenty somethings with blog-like diary entries that point users to search strings for topics that interest them.

You have to give them credit for trying something different. The thing is, I don’t care enough about these six people to wade through the UI to get to know them, much less click to see what their favorite searches produce. Instead, it comes off as another big corporation trying to be hip by using blog refereneces and video to attract an audience. Overall, it lacks authenticity.