Lincoln Fry loses
The basic concept works pretty well:
(1) take inspiration from an Internet phenomenon
(2) use blogging to build buzz around a fabricated urban legend
(3)…
category: Blog
Nokia and Snakes
Nokia unleashes a goofy brand engagement project about snakes. —Snakes? Someone please explain the relevancy. Until then, A+ for effort.
category: Blog
Principal Voices
TIME, FORTUNE and CNN, in association with Shell launch the Principal Voices project, a concept aimed at solving the worlds problems. Disappointingly, this massive undertaking…
category: Blog
GUI flip-flop
Brace yourself for Microsoft’s massive campaign to promote their new search product. It’s slated to reach 90% of US households over 40 times in the…
category: Blog
