Under 5
This is one I’ve been meaning to blog for some time. Cadillac put together a witty tie between the new movie “Be Cool” and their V series. The cars go from 0 to 60 in under five seconds. So they asked people to send them short 5 second movies about anything, judged them and the winner received a new car. I can’t say I agree with the finalists, but the concept and a lot of the submissions are dead on.
Comments:
An interesting aspect of this campaign was the lack of a traditional ad agency. From this week’s New Yorker article about David Wirtschafter, the president of William Morris, “…his client F. Gary Gray supervised a Cadillac commerical starring the agency client General Motors. ‘ We put G.M. into the equation, G.M. put advertising dollars into ‘Be Cool,’ and the ‘Be Cool’ talent created the ad for Super Bowl Sunday,’ he says. ‘And that is our future. The chain between the dough – corporate America– and the talent, represented by us, will have one less link in it: the ad agencies. We can get that link’s money. Same work, new thinking, new money’”
Anonymous, March 18, 2005 at 7:16 pm
Don’t believe everything you read. I know for a fact that Cadillac’s ad agency “chemistri” had 80% to do with the program. It just sounds better to have the two big corporate giants coming together than having it known that the agency was pulling the strings.
Anonymous, April 19, 2005 at 7:25 pm
Don’t believe everything you read about everything you’ve read. I know for a fact chemistri, after briefing it’s direct services marketing partner Arc Worldwide, just approved the concept that was thought up, executed, and maintained by Arc. In this scenerio, even the initiial 5 second “seed” films were shot by Arc. F gary did nothing but shoot the script that was handed him, like any good commercial director. There is one man who was most directly responsible who has since moved on to another company and accounts.
props Dave, wherever you are.
Anon, February 5, 2006 at 7:47 pm