Brands as solar systems?

In the mid nineties the core Armchair Media team set a standard for online usability through our groundbreaking work with CNN’s website. Almost a decade later, Shannon Bain - a graduate of professional studies from the ITP program at NYU - caught our attention. In his own words: “Instead of a the typical “tree” structure, can a website be thought of as a colony, a herd or a nation? Could we design coherent sites that use physics, not just springy buttons, but ideas of gravity and momentum?”We welcome Shannon to Armchair Media. He’s a perfect addition to our strategy team as we work with the world’s top companies to reinvent their brands.