Evolving an Icon: Coca-Cola M5
Armchair Media was given a challenge by Coca-Cola: create a destination designed to flaunt M5 - Coca-Cola’s 5 new it bottles and the 5 brilliant short films that inspired the designs.
Latest Reviews:
“…an outstanding example of the changing role of advertising.”
“Apple did it back in the day with Macintosh… Now it is Coke’s turn… Enter the M5″
“…shakes up the foundations of online advertising.”
“This site deserves its buzz. It’s evocative of many things, including The Beatles’ “Yellow Submarine”…”
“Unlike CHILL which I think tried a little too hard to be cool, M5 DEMONSTRATES coolness without having to tell anything”
“Knowing you can’t buy a Coke bottle because you’re not cool enough is far more an effective marketing tactic than watching Shakira wiggle her hips with a can of Pepsi.”
“…this design work is phenomenal in it’s craft.”
“M5 Marketing Masturbation Launched”
“…love the evolution to ‘glow in the dark’!”
“…example of how thin the line is between good and great”
“The bottles are gorgeous”
“…site’s really built on good design and good music”
“I think everything about this campaign is forward-thinking and exciting…”
“Cooler than Christopher Walken in a blizzard.”
“Il caso Coca-Cola M5: verso un’iconic experience”
“Design Shops Raise Coke Marketing to an Art Form”
Latest Recognitions:
Behind the Scenes. Making of a Website:
Comments:
dam it looks good.
Mason Poe, September 8, 2005 at 2:39 pm