The Art of Effervescence
As Henry’s Law shows us, the solubility of a gas in a liquid is directly proportional to the pressure of that gas above the surface of the solution. If the pressure is increased, the gas molecules are “forced” into the solution since this will best relieve the pressure that has been applied. The number of gas molecules is decreased. The number of gas molecules dissolved in solution has increased. When the bottle is opened, the pressure above the solution decreases. As a result, the solution effervesces.
As our latest project for Coke shows us, all this can lead to a lot of fresh, playful interactivity.

Comments:
You misspelled interactivity, goofer!
Stefan Kjartansson, December 16, 2005 at 12:55 am
Dude, you can edit!
Kenny Ferguson, December 16, 2005 at 3:46 am
yeah but its more fun to point out when you misspell something.
Mason Poe, December 16, 2005 at 3:34 pm
Also don’t forget Le Chatelier’s principle that says the heat or enthalpy change of the dissolution reaction of most gases is negative, which is to say the reaction is exothermic. As a consequence, increasing the temperature leads to gas evolution so keep that soda cold my friend.
Greg Tyree, December 16, 2005 at 4:09 pm
beautiful, imaginative, fun work.
dave, December 16, 2005 at 6:58 pm
it is cute, but how do you get to the content?
Anonymous, January 5, 2006 at 7:41 am
what content…
it’s a placeholder.
shannon bain, January 20, 2006 at 4:30 pm