Comments on: 05 Best Brand Experiences:

By: Stefan Kjartansson

Stefan Kjartansson — Sat, 07 Jan 2006 07:58:00 +0000

Oh, my Icelandic, its not that good either…

By: Kenny Ferguson

Kenny Ferguson — Thu, 05 Jan 2006 14:21:00 +0000

to brave anonymous: how good is your icelandic?

By: Anonymous

Anonymous — Thu, 05 Jan 2006 07:27:00 +0000

Congrats on the recent additions to your staff. Next, add one who can help discern “it’s” from “its”… Pretty pictures are nice but ultimately business is about meaningfulness.

By: John

John — Tue, 03 Jan 2006 14:29:00 +0000

I agree that Audi’s Art of the Heist should have made it as well. It may not have been as heavy on the flash, but in terms of brand experience, it was much more in-depth than any of those listed here. People spent hours upon hours interacting with that campaign. The loading issues alone on the Corpse Bride site were enough to diminish many people’s interest in it.

Andrew makes a good point… The M5 would have made it into my consideration list as well.

By: Kenny Ferguson

Kenny Ferguson — Thu, 29 Dec 2005 15:46:00 +0000

If Victoria’s Secret hadn’t been killed in the first few days for being too racy(?!?), their Pink Pany Poker site would’ve probably been up there. The CPB/NorthKingdom piece was perfectly executed and way addictive.

By: Stefan Kjartansson

Stefan Kjartansson — Thu, 29 Dec 2005 15:35:00 +0000

That site was actually on our list, but didn’t make the cut. Oh, well. Now, let’s kiss and make up.

By: Micah

Micah — Thu, 29 Dec 2005 15:29:00 +0000

I think Audi’s ART OF THE H3EIST should’ve made it. It was a brilliant mix of reality/gaming that had eveyone confused as to what was made up. MTV even did an interview with a character in the game, at the EA conference in California. They thought he was an actual videogame developer. Not to mention the amount of buzz it created when Audi’s newest car was stolen from the showroom floor at the biggest carshow in the US.

I also want to give props to whichever account guy was able to sell that idea. “See, we are going to steal your car, make up fake websites, immerse hundreds of thousands of people who will daily blog about the events, use the team who shot the Blair Witch Projectto shoot our video, and sell all your inventory…”

Unreal.

By: Stefan Kjartansson

Stefan Kjartansson — Thu, 29 Dec 2005 15:17:00 +0000

Thank you Andrew, as always, you are too kind!

By: Andrew Hollister

Andrew Hollister — Thu, 29 Dec 2005 05:14:00 +0000

its not cool to pat yourselves on the back so i give a best of 2005 shout-out…

yes indeed those are all quality sites aygo rocks my socks, but lets not forget that sweet little site at http://www.them5.com