Sublymonal Advertising
I’ll admit it, I’m one of those crazy Lost addicts. All theories aside, they had a brilliant little piece of marketing in last night’s episode. Us viewers know that the Hanso Corporation is behind the mysterious Dharma Initiative on the island. Towards the end of the show, an ad for the Hanso Corp was tucked into the middle of a commercial block. It was one of those feel good, “we make the world better” type ads that didn’t really tell viewers anything about what they did. When I saw the Hanso logo at the end along with a URL, I couldn’t resist. A nice little bit of “sublymonal” advertising.
Comments:
aaahhhhh This is killin me. I havent seen Lost in quite a while. But their marketing is brilliant, especially when they had that Oceanic airlines site. Which brings me back to my first taste of viral marketing: BMW films. And because of that I was forced to buy the Douglas Adams series just to play the game, which I ended up loving. Man, come to think of it, advertising really changed my life.
Michael Yi, May 12, 2006 at 4:45 am
It is brilliant. SubLYMONal is owned by the agency of record for Sprite. OBEY your thirst.
nelsdrums, May 18, 2006 at 9:19 pm