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Stefán Kjartansson From the desk of

May 22, 2006 at 10:09 pm

Doritos, a brand for people that…

…look like they spent the night in a meth lab…drive a ‘pimped’ ride…buy their clothes at discount department store chains and do the air-guitar…overcompensate their lack of rhythm with sheer enthusiasmDoritos. It’s that! cool.

Comments:

they just stepped out of a bad 80s “how to dance and possibly do the robot” video

saron May 23, 2006 at 3:48 pm

… still think the words “cyberspace” and “mondo” feel revolutionary.

Amber Eaves Tyree May 23, 2006 at 7:05 pm

I didn’t know Brittany Spears was doing Doritos ads these days… BTW, the doritos site smells like stale faux cheddar!

moria May 23, 2006 at 7:05 pm

I think its perfect. I think the lifestyle shots are exactly on point and conveys the precise brand message Doritos wanted to say. The interaction is intuitive and I dont have to work too hard to understand the concept. But then again, I am a half blind, deaf, reasoning impaired, individual with no grasp of time, space or feeling. I think its perfect.

Michael Yi June 7, 2006 at 4:31 pm

This is what happens when management are out of touch with the real world and the creative department just doesn’t care.

Nothing original, nothing remotely interesting. Then again – that pretty much describes the product!

Moreover, I think it’s a little insulting to youth when agencies and advertisers so poorly try to emulate what they think is ‘hot’ right now.
That car is just ridiculous and I think the dancing girl also got high on some of those vapours from the meth lab.

Dom O August 20, 2006 at 12:25 pm