Your Own Personal Logo

Challenge:

Maestro is a social platform that allows users to remotely access their music library through cloud computing.

Maestro asked Armchair to develop a logo that would make the brand stand out from the thousands of other online music services.

Solution:

Armchair allowed the concept of a personalized listening experience to inspire Maestro’s brand mark. The answer was not one universal logo but countless iterations representing various tastes and genres of music.

Maestro’s mark functioned as if scribbled by a fan to the beat of their favorite song.

Results:

The end product became more than just a logo; it is a flexible, dynamic expression of Maestro and of each fan’s relationship to their favorite music.