Your Own Personal Logo

Challenge

Maestro is a new social platform that allows users to remotely access their music library. Armchair was asked to develop a brand mark that could represent this product.

With thousands of music services clamoring for the same target, Maestro needed something that spoke to the audience but stood out from every other brand in the category.

Solution

Armchair decided to take the concept of a personalized listening experience and turn it into the brand mark. This meant the answer was not one universal logo but countless iterations representing various tastes and genres of music.

The mark functioned as if scribbled by a fan to the beat of their favorite song.

Results

The end product was more than just a logo, it was a flexible, dynamic expression of Maestro and of each fan’s relationship to their favorite music.