reframe gives due love to independent films

We’re happy to announce the launch of reframe, a benevolent project with the Tribeca Film Institute dedicated to the preservation of rare independent and alternative films. The goal of reframe, in their words,

… is to help individual filmmakers, distributors, archives, libraries and other media owners to digitize and sell their work using the internet, and to become a one-stop location for anyone seeking these films.

Armchair designed this unique ecommerce discovery engine as well as reframe’s brand identity.

Site:

reframecollection.org

Articles about the launch: