Defying gravity

In the 21st century, we grow weary of horizontality. All things perpendicular to the gravity field shall be banished. For those who choose a horizontal way of life, brought upon them is nothing but heartache. From East Coast/West Coast rivalries to the lateral pass– we have failed as a flat society.

Some thought-leaders have elected to rebel, taking on an upright lifestyle. While others struggle with the concept.

Whatever the case, our friends at Fusionbrands have developed the world’s first vertical ice tray. And riding the coat tails of their inventiveness, Armchair has designed the packaging.

Straight off the press in China (which according to Looney Tunes would be much simpler to get to if we dug a vertical canal), we present the IceOrb.