Dimensions of Architecture

Challenge:

The Georgia Tech College of Architecture wanted to make a statement at their Centennial celebration, so they asked Armchair to create a bold and vibrant brand identity that celebrated both their history and their future.

Solution:

Armchair designed a black and white, geometric logo on a 10×10 grid system. The logo referenced the mathematics of architecture and symbolized the school’s increasing impact over the past 100 years.

For the lecture series poster, we echoed the logo in color, using data-generated circles to draw attention to significant moments in the college’s history.

We then paired the graphics with Swiss-style typography to demonstrate the college’s continuous progress.

Armchair enabled the Georgia Tech College of Architecture to promote its Centennial celebration with a logo and poster.

Results:

As a direct mail piece, the poster instilled in alumni pride for the school’s history and inspired them to invest in its future.