Interactive Couture
Challenge:
Philips-Van Heusen (PVH) is composed of clothing brands across the spectrum, from luxury (Michael Kors) to department store (Geoffrey Beene).
PVH asked Armchair to create a website that “looked worthy” of the company that owns Calvin Klein, but that didn’t simply yield to any single brand’s signature style.
The site had to be vibrant and expressive, but also flexible across PVH’s house of brands.
Solution:
We featured high-quality video to create a television-like experience that puts PVH’s core assets – their brands – front and center.
Yet, PVH.com isn’t just a pretty face. Armchair elevated the site’s financial content above your typical plug-in modules, presenting a compelling case to potential PVH investors.
Results:
Visitors to PVH.com now experience a highly legible and beautiful interaction with the PVH brands.
The new site feels completely tailored to its users. It is an outlet for real, useful information that elegantly articulates PVH and its exceptional brands.
