Quality in Motion
Challenge:
The innovative enMotion product line established Georgia-Pacific Professional as an industry leader. It also made GP Pro realize they needed a website that would make them stand out from their peers.
GP Pro products communicate their superior quality in person, but how could Armchair convey it across the web?
Solution:
Armchair let the products speak for themselves—through video and photography.
Results:
Site visitors now appreciate what makes GP Pro stand ahead of its competitors: the uncompromising innovation of their products.
GP’s sales force uses the site as a destination it can proudly and confidently send its customers to.
And Georgia-Pacific’s corporate empire has made the Professional division’s site its darling. Other GP divisions now want to foreground their strengths on the web in the same way that GP Pro has.
