Quality in Motion
The innovative enMotion product line established Georgia-Pacific Professional as an industry leader. It also made GP Pro realize they needed a website that would make them stand out from their peers.
GP Pro products communicate their superior quality in person, but how could Armchair convey it across the web?
Armchair let the products speak for themselves—through video and photography.
Site visitors now appreciate what makes GP Pro stand ahead of its competitors: the uncompromising innovation of their products.
GP’s sales force uses the site as a destination it can proudly and confidently send its customers to.
And Georgia-Pacific’s corporate empire has made the Professional division’s site its darling. Other GP divisions now want to foreground their strengths on the web in the same way that GP Pro has.