What We Do When We Do – Armchair Summer 2010 Reel

(Watch this video on Vimeo for iPad & iPhone)

Since watching a video of a mouse hand meandering across a screen and pressing a button is about as exciting as watching a video of a mouse hand meandering across a screen and pressing a button, we decided to form a new technique for web reels that we’re calling “Machine Gun Stop Motion”. What results is an overarching visual bombardment of what Armchair represents. Enjoy!