Zoinkify Yourself
Just before Halloween, Armchair partnered with Warner Brothers to develop a rich media campaign for their Scooby Doo merchandise rewards site.
We created “Zoinkify Yourself,” a minisite where parents and kids alike could upload a photo from Facebook and become their favorite Scooby Doo villain. At the end of the video they received a code to unlock content on WB’s “Zoinks Points” rewards site.
What we love about Scooby Doo is its ability to outlast generations. So if you feel like becoming a kid again, create your own video. Then share it through email or Facebook and surprise your friends or kids when Scooby and the gang unmask the Miner Fortyniner, Black Knight, or Ghost of Redbeard to reveal… you.
Comments:
What a cool little microsite. Well done.