Blowing Up YouTube

For the past two months we’ve worked our Armchairs off creating a comprehensive digital campaign for Cartoon Network’s new original movie, Firebreather.

Along with banner ads, a Facebook campaign, games, wallpapers, avatars, posters, and a YouTube takeover that burns your page to a crispy pile of ashes, we designed an interactive website inviting you to explore a world where humans and monsters compete for power.

By the time Firebreather aired on Nov. 24th, our takeover had been viewed over 550,000 times, and Cartoon Network was YouTube’s second-most subscribed-to sponsor channel for the month.

Firebreather website.

Downloadable desktops.