We work
with honesty,
passion & audacity

Success grows from an open and honest partnership between client and agency, obsession with quality and detail, skillful craftsmanship, zeal for creative excellence, the perfect balance of tradition and curiosity, and the fearlessness to make smart ideas happen.

Founded in 2001 and based in Atlanta, Armchair was formed by the team of innovators that founded CNN.com. We strive to be trusted partners who enhance great brands. We understand that the value of your business, and our reputation, rest on the projects we create with you, our clients.

Our canvas primarily focuses on the digital realm, encompassing most screen-based platforms, but also extends to branding, graphic design, creative strategy, user interfaces and experiences, information architecture, digital strategy, and a wide variety of other modern creative services.

We're problem solvers. We're seasoned strategists, designers, writers, illustrators and programmers committed to creating work of highest quality.



Scott Woelfel has a long history in the world of content. His experience spans multiple media ranging from local to global news television and digital content in many forms. Scott has an innovator’s heart, co-founding and building the profitable business of CNN.com into the world’s first global news website.


Partner &
Chief Strategist

Dave Rickett specializes in understanding a client’s business and converting that insight into interactive engagement. With a decade and a half of experience developing content and envisioning user-friendly information architecture, Dave helps clients relate to their audiences in ways proven to achieve business goals. He is primary partner to many key Armchair clients including Coca-Cola, The College Board, and Mercer.


Partner &
Senior Strategist

Kenny Ferguson has a passion for creating lasting and trusted partnerships with some of the world’s most recognizable brands. He helps businesses embrace the rapid flow of the digital world by focusing on brand experience, user behavior, meaningful customer conversions, and more. Kenny leads Armchair’s work with Georgia-Pacific, Michelin, and YellaWood, among others.


Partner &
Creative Director

Stefán Kjartansson (kuh-yaRT-an-soen) oversees a team that has won Armchair nearly every major interactive design award. He’s created groundbreaking interactive designs and visual identities for a broad range of clients including multiple Coca-Cola brands, PVH and MA! Stefán's work has been featured in prestigious design publications such as Creative Review, Print Magazine and I.D. Magazine as well as It's Nice That, Design is Kinky and AIGA Eye on Design blogs.



Farbod Kokabi has seen his work imbue a large number of Armchair’s most important projects. As art director he leads interactive design, identity and creative innovation. A graduate of the Ernest G. Welch School of Design, Farbod has brought to life projects for clients such as Coca-Cola, Sofia Coppola and PVH.



Yoonhwa Jang brings a diverse portfolio of work with her to Armchair, ranging from illustration and graphic design, to printmaking and painting. Having studied multiple disciplines at both Georgia State University and the Portfolio Center, she now applies her talents to projects for Armchair stalwarts such as Coca-Cola, Octane and MOCA GA.