We work
with honesty,
passion & audacity

Success grows from an open and honest partnership between client and agency, obsession with quality and detail, skillful craftsmanship, zeal for creative excellence, the perfect balance of tradition and curiosity, and the fearlessness to make smart ideas happen.


Founded in 2001 and based in Atlanta, Armchair was formed by the team of innovators that founded CNN.com. We strive to be trusted partners that enhance great brands. We understand that the value of your business, and our reputation, rest on the projects we create with you, our clients.


Our canvas primarily focuses on the digital realm, encompassing most screen-based platforms, but also extends to branding, graphic design, creative strategy, user interfaces and experiences, information architecture, digital strategy, and a wide variety of other modern creative services.


We're problem solvers. We're seasoned strategists, designers, writers, illustrators and programmers committed to creating work of highest quality.




Scott Woelfel has a long history in the world of content. His experience spans multiple media ranging from local to global news television and digital content in many forms. Scott has an innovator’s heart, co-founding and building the profitable business of CNN.com into the world’s first global news website.


Partner &
Chief Strategist

Dave Rickett specializes in understanding a client’s business and converting that insight into interactive engagement. With a decade and a half of experience developing content and envisioning user-friendly information architecture, Dave helps clients relate to their audiences in ways proven to achieve business goals. He is primary partner to many key Armchair clients including Coca-Cola, The College Board, and Mercer.


Partner &
Senior Strategist

Kenny Ferguson has a passion for creating lasting and trusted partnerships with some of the world’s most recognizable brands. He helps businesses embrace the rapid flow of the digital world by focusing on brand experience, user behavior, meaningful customer conversions, and more. Kenny leads Armchair’s work with Georgia-Pacific, Michelin, and YellaWood, among others.


Partner &
Creative Director

Stefán Kjartansson oversees a team that has won Armchair nearly every major interactive design award. He’s created groundbreaking interactive designs and visual identities for a broad range of clients including multiple Coca-Cola brands, PVH and Tin Drum. Stefán's work has been featured in prestigious design publications such as Creative Review, Print Magazine and I.D. Magazine.


Art Director

Farbod Kokabi has seen his work imbue a large number of Armchair’s most important projects. As art director he leads interactive design, identity and creative innovation. A graduate of the Ernest G. Welch School of Design, Farbod has brought to life projects for clients such as Coca-Cola, Sofia Coppola and PVH.


Art Director

Mariel Harding rounds out the design team. As art director, she leads interactive design, identity and helps maintain a high design standard for Armchair. A graduate of the Savannah College of Art and Design, she has contributed a wealth of design expertise on some of Armchair's flagship projects including Coca-Cola and Stibo Systems.


Director of

Nate Steiner has worked in the field of web development since 1996, working for private and public companies, for-profit and non-profit groups, and on projects large and small. At Armchair, Nate provides technical consulting, management, and production. He enjoys hands-on work as well as shepherding the development process in-house and collaboratively with other teams.



Allison Lewis straddles the line between technology and creativity, harnassing both in her role as developer at Armchair. Her studies included a mix of software development and computer graphics and animation, with a dose of game development thrown in as well. This experience lead nicely to a web development job in our shop. Some of the major clients she’s aided have been Coke and Kroger, and she's also helped build boutique sites like New Eyes.


Senior Account

Hollis Wright manages much of the work that gets done at Armchair, and our clients’ expectations for it. As account executive she is chief go-between, sending out deliverables, receiving feedback and helping us make sense of it all. She’s comes to Armchair with extensive experience gained at other Atlanta agencies.



Jasmine Moss brings a strong customer service background to her role at Armchair. With past stints at Apple and other technology companies, she is well-versed in the language and practices of making things work for clients. As account coordinator she works closely with Hollis to manage our clients’ deliverables and expectations, counting Coca-Cola, Georgia-Pacific and Mercer among the accounts she serves.


Office &
Accounting Manager

Priscilla May manages our beautiful office, as well as all the money that goes in and out of it. In her dual role she ensures that all the important things about running a business are taken care of so everyone else can focus on creating. A native of California she brings experience in the fields of law and real estate to her work at Armchair.