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Invent, Enjoy

Armchair is an Atlanta-based interactive agency that specializes in designing and developing multimedia strategies and campaigns that help businesses engage new audiences. We serve our clients’ vital needs, motivated to become trusted advisers on their brands. We are obsessed with quality. We are inspired by partnerships. We have the strength to share our voice and the compassion to help others do the same.

Here’s what makes us Armchair:

Knowledge Base

Armchair is led by a team of innovators that founded CNN.com. In building one of the most successful sites on the web, along with our award-winning work at Armchair, we’ve helped establish the knowledge base for information interactivity and design: By digitally recreating the experience of a product or brand, we know how to attract mass audiences, inspire them, motivate them, and encourage them to return again and again. Our canvas includes multimedia platforms and design, user interface, brand campaigns and business consultation, information architecture and strategy, and a wide variety of technology services.

Understanding

Based on an open-minded and curious approach, we aim to know your business - and you, the people behind the brand. By doing so, we are able to better understand your unique challenges and how to connect your brand to individuals. Our ambition is to build lasting and successful partnerships.

Inventorship

Inventorship describes our obligation to understand your business, take ownership of your challenges, and generate fresh ideas, approaches, and experiences for your users. Inventorship inspires us to take complicated, progressive, poignant concepts and distill them into simple, accessible and imaginative products. The end result: exceeding your business goals while meeting the realities of the business climate.

Collective Inspiration

A visit to Armchair will reveal one of our core strengths: In a weaving together of business and creative, everyone takes ownership of the work. Project managers, technologists and strategists attend brainstorm meetings; designers and writers are involved in client relations. We are inventors and advisers, with talents and personalities across the spectrum.

Realization

We believe that the realization of an idea comes from obsession to quality and detail; an open and honest creative collaboration with the client; craftsmanship and passion for the work; and macro-micro thinking that combines big-picture ideas with the will to make them happen. We understand that the value of your brand, and our reputation, rest on the projects we create.

  • Armchair Media LLC
    950 Joseph E. Lowery Blvd
    Suite 19
    Atlanta, GA, 30318 USA
    Map & Directions
    tel: 404-745-4504
    fax: 404-745-4223
  • Stefan Jumps
  • Rhonda at Desk
  • Erica and Rebecca
  • Front conference room in use
  • Stefan and Dave
  • Reviewing work in progress
  • Farbod gesticulates
  • comp discussion
  • Do two Halfts make a whole?
  • Looks like a hand model

Experience, Innovation

Established in 2001, Armchair is a team of strategists, designers, writers, technologists and programmers who create meaningful interactions between brands and audiences. Located in a renovated soap factory on Atlanta’s Westside, Armchair has served content providers and consumer brands, Fortune 500 giants and innovative start-ups.

Armchair’s partners first teamed up in 1995 while working at CNN. As the founding fathers of CNN.com, they reinvented the world’s most recognizable television network as a new-media pacesetter – and they helped change the way users consume information in the process.


Scott Woelfel

Scott Woelfel - President & CEO

A graduate of University of Missouri’s School of Journalism, Scott spent 15 years in television news – much of it at CNN – before co-founding and building the business of CNN.com. Under Scott’s watch, CNN.com won four Webby Awards and became the most visited news site on the web. At Armchair, he’s managing partner, overseeing new client relations and strategic initiatives.

Kenny Ferguson

Kenny Ferguson - Partner & Senior Strategist

Kenny’s strengths lie in his passion for creating lasting and trusted partnerships with some of the world’s most recognizable brands. He specializes in helping businesses live and excel in the organic flow of the Web – brand experience, user behavior, search engine marketing, email programs, goal conversions, and more. A graduate of University of Tennessee, Kenny has directed campaigns for companies like InterContinental Hotels & Resorts, Georgia-Pacific, The Coca-Cola Company and Great Southern Wood.


Stefan Kjartanson

Stefán Kjartansson - Partner & Creative Director

As Creative Director of Armchair, Stefán oversees a team that has won Armchair every major interactive design award. He has created groundbreaking interactive campaigns for a broad range of clients, including The SAT, fusionbrands, Georgia Tech Architecture, and Coca-Cola M5. His work has been featured in design publications like Creative Review, Print Magazine and I.D. Magazine. A native of Iceland, Stefan has taught typography, logo and experimental media at Atlanta’s Portfolio Center and Georgia Tech.

Dave Rickett

Dave Rickett - Partner & Chief Strategist

Dave specializes in understanding a client’s business and applying it to interactive content development and user interface. With a decade and a half of experience developing content and envisioning user-friendly information architecture, Dave helps clients expand their audience and improve their businesses. Among the many projects he has led: redefining The SAT interactive experience; developing a fresh approach to weather reporting for Hearst-Argyle; and imagining the information architecture for Elf Island virtual world for kids.


Aaron Byrd

Aaron Byrd - Designer and Animator

Aaron graduated with a BFA from the Ernest G. Welch School of Design. Cutting his print and web-design teeth at the multimedia architecture firm Lightroom, he earned two Regional Design awards in Print Magazine. Aaron then moved to Turner Broadcasting, where for two years he designed commercials for Cartoon Network. Aaron specializes in video, motion graphics and sound design at Armchair.

Amira Yacoub

Amira Yacoub - Accounting Manager

Amira adds a sharp personality to her number-crunching skills. She brings vast experience in the areas of business management, human resources, finance and accounting, including day-to-day financial operations, revenue visibility, various analyses, project and client reporting. Born and raised in L.A., Amira spent a few years in Houston, and now calls Atlanta her home.


Erica Silverman

Erica Silverman - Creative Manager

Erica, a graduate of the University of Georgia’s Advertising program, has experience in traditional and interactive media. Before joining Armchair, she worked in client services at BBDO Atlanta and 22 Squared (formerly WestWayne Advertising), where she developed a strong client service record and retail brand experience. At Armchair, Erica specializes in project and office management, ensuring successful partnerships between clients and Armchair’s technical, strategic and creative services.

Farbod Kokabi

Farbod Kokabi - Senior Designer

Farbod, a graduate of the Ernest G. Welch School of Design, was born in Tehran and migrated with his family to America in the mid-‘80s. As a designer for Armchair, his work is incorporated into nearly all of the company’s wide-ranging projects. Additionally, he co-operates and serves as primary designer for the Atlanta-based boutique record label Geographic North.


Kevin Byrd

Kevin Byrd - Art Director

Kevin is backed by nine years of inter-disciplinary design and brand work. Educated in architecture, his work bridges graphic design, photography, and film creating compelling thought-driven interactive design for a myriad of clients. He is Creative Director of Modern Atlanta’s “Design is Human” symposium, and has recently exhibited in “Movers and Shakers in the Georgia Art Scene” at the Museum of Contemporary Art.

Kristina Smith

Kristina Smith

Kristina has over 7 years of account and project management experience supporting business and consumer marketing initiatives. With a B.A. in English from Vanderbilt University and a Master of Advertising from the University of Florida, she has a strong research background. As a highly strategic, solution-based thinker, Kristina brings her analytical skills to bear on behalf of her clients’ day-to-day activities. Prior to joining Armchair, she managed consumer research, branding initiatives and integrated marketing campaigns for clients like Proctor and Gamble, Verizon, Johnston and Murphy & Charter Communications.


Mandy Cornwell

Mandy Cornwell - Strategiest

Mandy specializes in making interactive experiences easier for people to use. A graduate of Georgia Tech with a degree in Computer Science, she has over six years of experience in user-interface design, catering to audiences that have ranged from middle-school kids to farm-tractor customers to business travelers. Before joining Armchair, she created mobile interfaces for Motorola, and while working at Chicago’s Leo Burnett Advertising Agency, she led the user-experience design for clients like United Airlines, Girl Scouts, Raytheon, and New Holland.

Nate Steiner

Nate Steiner - Director of Technology

Nate Steiner has been involved with front-end web development since 1996, working for private and public companies, for-profit and non-profit groups, on projects large and small. At Armchair, Nate provides technical consulting, management, and production. He enjoys hands-on work, as well as shepherding the development process in-house and collaboratively with other teams.


Rebecca Page

Rebecca Page - Director of Client Services

Rebecca is a results-driven project management professional with over 10 years of experience. She specializes in implementing strategic interactive marketing and communications plans and managing complex teams, deliverables and budgets. Her previous positions include Traffic Director at McRae Communications and Executive Producer at IQ Interactive.

Rhonda Vincent

Rhonda Vincent - Director of Business Development

Rhonda Vincent, Director of Business Development for Armchair, possesses strong expertise in interactive marketing, long-term strategic planning and building brands online. Prior to joining Armchair, Rhonda was a Business Development Executive for Definition 6, where she led corporate business development and new client acquisition. Rhonda also served as the Director of Business Development for LBi Atlanta.


Tiffany Brown

Tiffany Brown - User Interface Developer

Tiffany specializes in turning design concepts into sexy web experiences. Her strength lies in her ability to bridge the server-side/client-side divide by building LAMP back-ends and HTML, CSS, JavaScript and ActionScript front-ends. Before joining Armchair, she developed web sites for Fletcher Martin and Georgia Tech. Tiffany is also a two-time SXSW Interactive panelist.