Invent, Enjoy

Armchair is an Atlanta-based interactive agency that specializes in designing and developing multimedia strategies and campaigns that help businesses engage new audiences. We serve our clients’ vital needs, motivated to become trusted advisers on their brands. We are obsessed with quality. We are inspired by partnerships. We have the strength to share our voice and the compassion to help others do the same.

Here’s what makes us Armchair:

Knowledge Base

Armchair is led by a team of innovators that founded CNN.com. In building one of the most successful sites on the web, along with our award-winning work at Armchair, we’ve helped establish the knowledge base for information interactivity and design: By digitally recreating the experience of a product or brand, we know how to attract mass audiences, inspire them, motivate them, and encourage them to return again and again. Our canvas includes multimedia platforms and design, user interface, brand campaigns and business consultation, information architecture and strategy, and a wide variety of technology services.


Based on an open-minded and curious approach, we aim to know your business - and you, the people behind the brand. By doing so, we are able to better understand your unique challenges and how to connect your brand to individuals. Our ambition is to build lasting and successful partnerships.


Inventorship describes our obligation to understand your business, take ownership of your challenges, and generate fresh ideas, approaches, and experiences for your users. Inventorship inspires us to take complicated, progressive, poignant concepts and distill them into simple, accessible and imaginative products. The end result: exceeding your business goals while meeting the realities of the business climate.

Collective Inspiration

A visit to Armchair will reveal one of our core strengths: In a weaving together of business and creative, everyone takes ownership of the work. Project managers, technologists and strategists attend brainstorm meetings; designers and writers are involved in client relations. We are inventors and advisers, with talents and personalities across the spectrum.


We believe that the realization of an idea comes from obsession to quality and detail; an open and honest creative collaboration with the client; craftsmanship and passion for the work; and macro-micro thinking that combines big-picture ideas with the will to make them happen. We understand that the value of your brand, and our reputation, rest on the projects we create.

  • Armchair Media LLC
    950 Joseph E. Lowery Blvd
    Suite 19
    Atlanta, GA, 30318 USA
    Map & Directions
    tel: 404-745-4504
    fax: 404-745-4223
  • Stefan Jumps
  • Rhonda at Desk
  • Do two Halfts make a whole?
  • Front conference room in use
  • Stefan and Dave
  • Reviewing work in progress
  • Farbod gesticulates
  • comp discussion

Experience, Innovation

Established in 2001, Armchair is a team of strategists, designers, writers, technologists and programmers who create meaningful interactions between brands and audiences. Located in a renovated soap factory on Atlanta’s Westside, Armchair has served content providers and consumer brands, Fortune 500 giants and innovative start-ups.

Armchair’s partners first teamed up in 1995 while working at CNN. As the founding fathers of CNN.com, they reinvented the world’s most recognizable television network as a new-media pacesetter – and they helped change the way users consume information in the process.

Scott Woelfel

Scott Woelfel - President & CEO

A graduate of University of Missouri’s School of Journalism, Scott spent 15 years in television news – much of it at CNN – before co-founding and building the business of CNN.com. Under Scott’s watch, CNN.com won four Webby Awards and became the most visited news site on the web. At Armchair, he’s managing partner, overseeing new client relations and strategic initiatives.

Kenny Ferguson

Kenny Ferguson - Partner & Senior Strategist

Kenny’s strengths lie in his passion for creating lasting and trusted partnerships with some of the world’s most recognizable brands. He specializes in helping businesses live and excel in the organic flow of the Web – brand experience, user behavior, search engine marketing, email programs, goal conversions, and more. A graduate of University of Tennessee, Kenny has directed campaigns for companies like InterContinental Hotels & Resorts, Georgia-Pacific, The Coca-Cola Company and Great Southern Wood.

Stefan Kjartanson

Stefán Kjartansson - Partner & Creative Director

As Creative Director of Armchair, Stefán oversees a team that has won Armchair every major interactive design award. He has created groundbreaking interactive campaigns for a broad range of clients, including The SAT, fusionbrands, Georgia Tech Architecture, and Coca-Cola M5. His work has been featured in design publications like Creative Review, Print Magazine and I.D. Magazine. A native of Iceland, Stefan has taught typography, logo and experimental media at Atlanta’s Portfolio Center and Georgia Tech.

Dave Rickett

Dave Rickett - Partner & Chief Strategist

Dave specializes in understanding a client’s business and applying it to interactive content development and user interface. With a decade and a half of experience developing content and envisioning user-friendly information architecture, Dave helps clients expand their audience and improve their businesses. Among the many projects he has led: redefining The SAT interactive experience; developing a fresh approach to weather reporting for Hearst-Argyle; and imagining the information architecture for Elf Island virtual world for kids.

Farbod Kokabi

Farbod Kokabi -
Art Director

Farbod, a graduate of the Ernest G. Welch School of Design, was born in Tehran and migrated with his family to America in the mid-‘80s. As a designer for Armchair, his work is incorporated into nearly all of the company’s wide-ranging projects. Additionally, he co-operates and serves as primary designer for the Atlanta-based boutique record label Geographic North.

Hollis Wright

Hollis Wright - Senior Account Executive

As Account Exec Hollis is the face of Armchair, so we're thankful she has such a friendly one. Abandoning the thin air of Colorado for the thick accents of the South, she enrolled in Emory, then honed her craft at some of Atlanta's other fine agencies before packing up her Microsoft Project and moving to Armchair. She balances her work life with creative outlets and her skill shows in both. If that sounds like a winning combination, you would be right.

Mariel Harding

Mariel Harding - Senior Designer

Mariel balances both the creative and cerebral. Born in the midwest, she migrated south for school and graduated Magna Cum Laude from Savannah College of Art and Design. Since 2010 she has been an integral force on some of Armchair's largest projects—for the College Board, Phillips-Van Heusen, Cartoon Network and Coca-Cola.

Nate Steiner

Nate Steiner - Technology Director

Nate Steiner has been involved with front-end web development since 1996, working for private and public companies, for-profit and non-profit groups, on projects large and small. At Armchair, Nate provides technical consulting, management, and production. He enjoys hands-on work, as well as shepherding the development process in-house and collaboratively with other teams.

Priscilla May

Priscilla May - Office Manager and Bookkeeper

We believe Armchair has a lot of heart, and if that's true then Priscilla is the pacemaker. As Office Manager and Bookkeeper, she touches every dollar plus the lives of her co-workers. A California native, she studied both philosophy AND law in addition to pre-Columbian art (perhaps useful in addressing those REALLY old accounts receivable?) She's new to the South and loves that southern hospitality, bless her heart. After many years of keeping Armchair shipshape she plans to retire at 40 and start her own restaurant. We've already made our reservations.