Our favorite blogging software released a new version a month ahead of schedule.
category: Blog
The Miscellany: a nominalist’s essence of the web
Given the tagged, user generated nature of the web today, is Information Architecture a dead practice that just won’t lay down?
category: Blog
On Frogs (Fraudulent Blogs)
Here’s a good online marketing rule of thumb:
Never fake a blog touting your brand.
That seems like an obvious rule to me, but in…
category: Blog
The Consumer is the Medium
Though it has always been the case, it has never been clearer that the consumer is the medium.
Blogs have made this particularly apparent. Sure,…
category: Blog
Brands are Interactive
I’ll start with a pretty bold statement. Brands are now (and always have been) interactive. What does that mean?
Effectively, it means that the brand…
category: Blog
Un-marketing and cultural relevance
What’s the value to a brand of producing or helping to produce something that is an experience first and a branded advertisement or promotion second?…
category: Blog
Reacting to brand-reactionaries…
“Brand” is one of those words like “paradigm” or “interaction” that gets thoughtlessly thrown around so much that its content and value begins to wear…
category: Blog
Madison Avenue is Scared of the Blog
So, Madison Avenue is contemplating blogging.
Hellooo?
In today’s NYTimes, Nat Ives gives an unofficial shout out to some agencies who get it. Take a…