Swedish Jean-ios

jc, a small Swedish jeans&clothes company just launched a Brand Engagement website. What I find especially noteworthy is that with a seemingly small cost and big thinking they took their entertaining TV commercials, cut them up and patched them as an interactive gallery with added product details. The ‘Tip a Friend’ feature ensures the message spreads virally - setting them up for growth beyond the Nordic region.

(Warning: Not for the easily offended. It is Swedish - after all.)