Wow! Loot!
Think Amazon’s Gold Box, but only one product each day. Evolved from the old Dungeons & Dragons expression “Wow! Loot!”, Woot is a new site that offers deep discounts on one product (and one product only) each day. It’s a great way to build a new brand and a dedicated audience that checks into the site daily. It’ll be interesting to see how the site changes over time - if they succumb to the massive Internet store mentality or stick with the one product a day approach.
There’s a good article about it in Ad Age (requires registration).
Woot!:
Comments:
Good idea - bad logo. With the thin lined serif typeface, photoshopped bevel effect and light purple it makes the Google logo look like million bucks. — That just gave me an idea for a future post! “How Google killed the logo”. — To be continued!
Stefan Kjartansson, September 7, 2004 at 3:05 pm
the logo does look like a D&D version of the Google logo. Also, thats quite an assertion there Stefan. I would love to hear your back it up.
Mason Poe, September 7, 2004 at 8:34 pm