Products as Rock Stars

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Challenge:

Fusionbrands designs innovative cooking utensils for the modern era. From vertical ice cube trays to wearable cooking tongs, their products stand apart from the competition.

Fusionbrands called on Armchair to translate the personality of these kitchen supplies into a website. In an overpopulated category, fusionbrands.com would have to establish the brand and educate consumers on how to use the products.

Armchair took on the task of transforming a large amount of information into an enjoyable online shopping experience, ultimately making the enigmatic “Food Loop” and “Ice Orb” household objects.

Solution:

To Armchair, the Fusionbrands products teemed with life: Finger Tongs were birds; Poach Pods were canoes. Our imaginations conceived of a creative site that would capture the products’ personality and playfulness.

We created a line-up of full-screen, high-quality videos as the stage on which Fusionbrands utensils could perform. While the tools acted out their functions to custom music, site visitors would not only be entertained by the products; they would learn how to use them.

In addition, Armchair developed an overall brand system for the Fusionbrands line as well as a package design for the Ice Orb.

Results:

The website established Fusionbrands products as rock stars among kitchen tools. It brought the utensils to life and captured customers’ imaginations, leading directly to profits.

Site visitors experienced culinary tools in a completely new way, gaining a clear understanding of Fusionbrands’ unique personality as well as their products’ practical functions.

… is to help individual filmmakers, distributors, archives, libraries and other media owners to digitize and sell their work using the internet, and to become a one-stop location for anyone seeking these films.

Armchair designed this unique ecommerce discovery engine as well as reframe’s brand identity.

Site:

reframecollection.org

Articles about the launch:

New York Times

Hollywood Reporter

Variety

indiewire.com