Quality in Motion

Visit the site.

Challenge:

The innovative enMotion product line established Georgia-Pacific Professional as an industry leader. It also made GP Pro realize they needed a website that would make them stand out from their peers.

GP Pro products communicate their superior quality in person, but how could Armchair convey it across the web?

Solution:

Armchair let the products speak for themselves—through video and photography.

Results:

Site visitors now appreciate what makes GP Pro stand ahead of its competitors: the uncompromising innovation of their products.

GP’s sales force uses the site as a destination it can proudly and confidently send its customers to.

And Georgia-Pacific’s corporate empire has made the Professional division’s site its darling. Other GP divisions now want to foreground their strengths on the web in the same way that GP Pro has.