Armchair^™

Rebuilding YellaWood.com
Visit the site.
As part of our ongoing relationship with Great Southern Wood, Armchair developed a strategy to liberate their key brands from…

The Art of Taking Apart
Visit the site.
Challenge:
Coke’s new brand Fuze Tea had the TV spot down cold: create a handmade, multi-level zoetrope…

Coke’s Dreamspace
Visit the site.
Challenge:
For their Live Positively campaign, Coca-Cola Europe wanted to create a platform where consumers and employees could collaborate on…

Aspire to Travel
Visit the site.
Challenge:
One&Only is an international collection of ultra-luxury resorts. Charged with redesigning their website, Armchair aimed to position One&Only…

Building Sambo’s Legacy
Visit the Samuel Mockbee site.
Visit the Citizen Architect site.
Challenge:
Great Southern Wood has partnered for years with Auburn University’s Rural…

Products as Rock Stars
Visit the site.
Challenge:
Fusionbrands designs innovative cooking utensils for the modern era. From vertical ice cube trays to wearable cooking…

Quality in Motion
Visit the site.
Challenge:
The innovative enMotion product line established Georgia-Pacific Professional as an industry leader. It also made GP Pro realize…

Interactive Couture
Visit the site.
Challenge:
Phillips-Van Heusen (PVH) is composed of clothing brands across the spectrum, from luxury (Michael Kors) to department store (Geoffrey…

YellaWood, Y’all
Visit the site.
Challenge:
YellaWood® has been an industry leader in pressure-treated pine for 40 years.
After working with Armchair on other projects,…

The Weather Window
Visit the site.
Challenge:
Hearst–Argyle positioned local media outlets across the country to provide users with an online source for local weather…

Branding Modern Atlanta
Visit the site.
Armchair has been Modern Atlanta’s design partner since 2006, when we were invited to help launch and nurture the…