Atlanta Botanical Garden Website
The Atlanta Botanical Garden is a non-profit aimed at developing and maintaining plant collections and hosting events, including a popular holiday light show that attracts more than 160,000 visitors each year.
The garden needed a web presence that captured the beauty and excitement of its collections. It also needed to better organize information around its programs and simplify online member recruitment.
We designed a fresh magazine approach to capture the garden experience. The new website sports extra-large feature photography, a modern and responsive layout, and a clear path to tickets and membership.
Vital information is at the forefront in the mobile experience, featuring events, maps and ticket purchasing.
The homepage provides multiple opportunities to showcase current and upcoming events, attracting visitors through the use of large, high-quality images and short, clear urges to act.