Bling Ring Website

Sofia Coppola’s tale of rudderless youth seeking thrills and fame through celebrity burglaries begged for a website reflecting the materialistic values and over-the-top narcissism of the film.

The director wanted a site with the feel of a blog chronicling the lives of the characters. We extended the idea further, incorporating the themes of the film with a fanciful “shopping” experience where all the goods are “free”.

We also pulled quotes from the film to take over the screen and express the often comical inner thoughts of the characters as they were called to answer for their crime spree.

More traditional movie site elements were included as well, but through more inventive means that prompted exploration by users.

Visit the Bling Ring site.

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