Coca-Cola Website Platform
Coca-Cola needed a simple, yet powerful, online platform to unify the brand's sites across all its global markets. Armchair devised an ultra-flexible system built on functional tiers to showcase content, allow ease of use, and speed site production.
The platform is built upon a toolkit comprised of web code and design elements that allows each market to harness the power of the Coke brand, customizing what’s important to it, while maintaining site consistency around the globe.
Putting a site's content front and center is emphasized in the design. A neutral backdrop and interface allows the brand's personality and content to shine. For the Coca-Cola brand, the website is based on a gray color palette and classic typography while proportioned to give the brand a larger-than-life impact.
The responsive design framework is streamlined for viewing on mobile, tablet and desktop displays.