Coca-Cola Go! Identity
Coca-Cola needed an actionable name and flexible brand system for a global initiative to unify all of its brand websites.
Coca-Cola Go! is a dynamic brand system. The logo is playful and fun, graphically assembled from colorful building blocks. Each color represents one of Coca-Cola's billion-dollar brands.
The building blocks can be reassembled to illustrate points throughout the system.
The online platform showcases and unifies the brand sites across all of its markets. An ultra-flexible system of content-friendly tiers was devised to allow ease of use and speed of site production.