Firebreather Campaign

Cartoon Network is Turner Broadcasting's popular cable and satellite television channel that airs animated programming ranging from action to comedy. To help publicize the release of the channel's original movie, "Firebreather", we worked closely with Cartoon Network to conceive and create a digital campaign that included a YouTube takeover experience.

Unsuspecting users who think they are viewing the trailer for "Firebreather" instead witness a kaiju rampage as one of the film's key characters literally incinerates the YouTube page. This experience immersed the viewer in the action of the film, prompting TV viewership and greater exploration through the linked website.

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