FLIP Burger Boutique Website
FLIP Burger Boutique is a fast-expanding, Atlanta-based, chef-driven restaurant. Led by celebrity chef Richard Blais, FLIP is known for its inventive and light-hearted approach to cooking, consistently challenging the definition of burger.
The design and development approach is fun, modern and responsive. The entire website is displayed in one long homepage scroll. It kicks off with a hero shot of FLIP's signature burger, then weaves a narrative taking the user through the individual components that comprise a quintessential meal at FLIP.
Every part of the experience highlights the key personalities of the brand from a complete menu, to locations, to a feature on FLIP's Creative Director Richard Blais.
The site is responsive, tailoring the experience to FLIP fans' mobile devices.
By keeping the design transparent and the copy to a minimum, FLIP's food and atmosphere take center stage.