Georgia Tech College of Architecture Identity
The Georgia Tech College of Architecture wanted to make a statement at its Centennial celebration. It sought to create a bold and vibrant brand identity and collateral that celebrated both its history and future.
We designed a black and white, encased in primal yellow, geometric mark on a 10×10 grid system. The mark referenced the mathematics of architecture and symbolized the school’s progressively dynamic impact over the past 100 years.