GP Fireguard

GP’s new ToughRock® Fireguard 45™ Gypsum Board product is a marvel of building product engineering – an affordable, fire-rated drywall that can help provide more time to safely exit a home during a fire.

To help launch the product, Armchair worked with GP to envision, design and build a highly interactive microsite that leads visitors through a series of questions, engaging them with distinctive illustrations and custom responses.

Visit the site