MA Brand Identity
MA Design is Human is focused on the business of promoting bold design in Atlanta and internationally. Since 2006, it has put Atlanta on the minds of designers, architects and design enthusiasts.
The wordmark is at the heart of the brand. The letter-shapes are drawn from scratch, and the mark is stripped of any decoration.
The benefit of a simple name and a bold mark is that it isn't just applied or pasted to a surface, it truly has the amazing quality of wrapping around and becoming one with its environment.
The brand stays fresh and surprising by introducing a new color scheme every year.