Modern Atlanta was founded in 2007 to showcase the best in contemporary architecture and design. In 2008, Armchair created an identity for MA, the first MA book, and a website.
Since then MA has grown rapidly into being a platform for international brands to promote their products and services and has received press from all over the world. Because of this, the original MA website needed to take an awesome leap.
The new site features simple, long-scrolling blocks of content. Laid out on a matrix-like grid, the design creates visual movement as users click from page to page.
The colors are refreshing but stark, giving the spotlight to the content.
Nearly invisible, intuitive design combined with smart technology shows off the breathtaking content.