Maestro, a startup to help people manage their music and media files across multiple devices, needed a brand system that would stand out from dozens of other competing services.

The idea of a personalized music management experience inspired the brand mark developed for Maestro. It was not one universal brand but countless iterations representing various tastes and genres of music. The mark functioned as if scribbled by a fan to the beat of their favorite song.

It's a flexible, dynamic expression of Maestro and of each fan’s relationship to their favorite music.