Yellawood Website

As part of our ongoing relationship with Great Southern Wood, Armchair developed a strategy to liberate its key brands from the parent website and give them space to grow.

The new YellaWood® website is the central execution of this strategy. Supporting an updated brand direction, the site is content-focused and positions the product as the foundational element for a dream backyard. is equal parts aspiration and function. It features a visual navigation system, a predictive product search, imagery to inspire builders of all types, and the most perfected project plans template we’ve seen. All of this is wrapped in a highly branded visual and interaction aesthetic with content that’s fully optimized for search and social sharing.

Built with clean and custom HTML5 and CSS, the front end templates are modular and flexible. Under the hood, a customized CMS allows administrators of all levels to contribute and grow the brand.